{"id":550,"date":"2017-06-21T04:32:59","date_gmt":"2017-06-21T04:32:59","guid":{"rendered":"http:\/\/bluearksolutions.com\/?p=2910"},"modified":"2017-06-21T04:32:59","modified_gmt":"2017-06-21T04:32:59","slug":"facebook-o-pagina-web","status":"publish","type":"post","link":"https:\/\/bluearksolutions.com\/facebook-o-pagina-web\/","title":{"rendered":"\u00bfP\u00e1gina de Facebook o P\u00e1gina Web?"},"content":{"rendered":"<p>Seguro te has preguntado m\u00e1s de una vez, \u00bfqu\u00e9 es m\u00e1s efectivo?, <strong><span style=\"color: #003366;\"><a style=\"color: #003366;\" href=\"http:\/\/bluearksolutions.com\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00e1gina de\u00a0Facebook<\/a> <\/span>o <span style=\"color: #003366;\"><a style=\"color: #003366;\" href=\"http:\/\/bluearksolutions.com\/sitios-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00e1gina web<\/a><\/span><\/strong>.<\/p>\n<p>Ambos son importantes en realidad pero unos han optado por sustituirlas.<\/p>\n<p>El caso m\u00e1s com\u00fan es que muchos prefieren la p\u00e1gina de Facebook.<\/p>\n<p>Que sea lo m\u00e1s com\u00fan, no significa que sea lo correcto, sin embargo debemos de analizar varios aspectos y fundamentar bien esta decisi\u00f3n.<\/p>\n<p>\u00bfpor qu\u00e9 ser\u00eda m\u00e1s efectiva la p\u00e1gina de Facebook?.<\/p>\n<p>La mayor\u00eda toman la opci\u00f3n Facebook, porque mucha gente se encuentra en la red social.<\/p>\n<p>Comencemos analizando cada una, sus pro y sus contra, y en base a esto llegaremos a una conclusi\u00f3n.<\/p>\n<h2>1. P\u00e1gina de Facebook<\/h2>\n<p>Ventajas:<\/p>\n<ul>\n<li>No se requiere de presupuesto para abrir una<\/li>\n<li>Facebook tiene mucho mercado potencial<\/li>\n<li>Es posible hacer segmentaciones en Facebook<\/li>\n<li>No se requiere de servicio de hospedaje<\/li>\n<li>Se puede hacer publicidad gratis en grupos de Facebook<\/li>\n<li>Puedes invitar a tus amigos a saber sobre tu negocio<\/li>\n<\/ul>\n<p>Desventajas:<\/p>\n<ul>\n<li>Los \u00abme gusta\u00bb\u00a0no son ventas<\/li>\n<li>Las campa\u00f1as requieren de inversi\u00f3n para tener resultados<\/li>\n<li>No todas las segmentaciones son efectivas<\/li>\n<li>Si se abusa publicando en grupos nos pueden eliminar nuestro perfil<\/li>\n<li>Tu publicidad puede ser marcada como no deseada<\/li>\n<li>Los malos comentarios est\u00e1n a la orden del d\u00eda<\/li>\n<\/ul>\n<h2>2. P\u00e1gina Web<\/h2>\n<p>Ventajas:<\/p>\n<ul>\n<li>Podemos tener nuestra propia plataforma con nuestras propias reglas<\/li>\n<li>Podemos administrarlo f\u00e1cilmente<\/li>\n<li>Si se tiene un ben SEO podemos aparecer en los motores de b\u00fasqueda<\/li>\n<li>Podemos tener nuestro propio dominio y esto da posicionamiento<\/li>\n<li>Podemos tener correos corporativos<\/li>\n<li>Una p\u00e1gina web nos da prestigio<\/li>\n<li>Podemos implementar un blog para generar contenido de valor<\/li>\n<\/ul>\n<p>Desventajas:<\/p>\n<ul>\n<li>Tener un p\u00e1gina web requiere de un gasto adicional que es el web hosting<\/li>\n<li>Si existen muchas p\u00e1ginas web del mismo tema en Google el SEO ser\u00e1 complicado<\/li>\n<li>Si la p\u00e1gina web no est\u00e1 optimizada para m\u00f3viles probablemente Google nos penalice<\/li>\n<li>Para mantenerse posicionado es necesario actualizar la p\u00e1gina web constantemente<\/li>\n<li>En algunos casos crear una p\u00e1gina web requiere de muchos costos<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Podr\u00eda Interesarte: <span style=\"color: #003366;\"><a style=\"color: #003366;\" href=\"http:\/\/bluearksolutions.com\/impulsa-tu-negocio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sitio Web + Facebook = Impulsa Tu Negocio<\/a><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h2>3. P\u00e1gina de Facebook o P\u00e1gina Web<\/h2>\n<p>Si te est\u00e1s preguntando qu\u00e9 es mejor, sencillamente no debemos de tesar sin las dos.<\/p>\n<p>Ambas opciones son excelentes para complementos de un negocio.<\/p>\n<p>La p\u00e1gina de Facebook puede ser un emisor excelente de nuestro mensaje, sin embargo la audiencia de Facebook no es nuestra base de datos.<\/p>\n<p>En la p\u00e1gina web si podemos captar los datos de nuestros visitantes para poder enviarles la informaci\u00f3n que querramos.<\/p>\n<h2>4. Ganador<\/h2>\n<p>P\u00e1gina de Facebook o P\u00e1gina Web debe de ser <strong>P\u00e1gina de<\/strong> <strong>Facebook + P\u00e1gina Web = Estrategia<\/strong>.<\/p>\n<p>Debemos de crear una estrategia, pues hay que reconocer que en Facebook nadie est\u00e1 preparado con su tarjeta de cr\u00e9dito a comprar lo que ofrecen en esa red social.<\/p>\n<p>Al contrario, si miramos un tema o enlace de lo que nos interesa, es probable que le demos un clic, nos gusta ver m\u00e1s frases y ver m\u00e1s contenido con el que nos sentimos relacionados.<\/p>\n<p>Esto significa que si generamos contenido en el blog de nuestro sitio web y luego lo compartimos para una audiencia espec\u00edfica en Facebook, esto si puede llegar a ser objetivo.<\/p>\n<p>Por eso cuando vuelvas a pensar P\u00e1gina de Facebook o P\u00e1gina Web, mejor piensa en hacer una estrategia con ambas.<\/p>\n<p>La p\u00e1gina en Facebook o p\u00e1gina web no son nuestro negocio, pero si son herramientas que nos ayudan a complementarlo para poder crear estrategias efectivas y captar m\u00e1s clientes.<\/p>\n<p>\u00bfQu\u00e9 opinas de tener una estrategia?<\/p>\n<p>Cu\u00e9ntanos en la caja de comentarios, o bien comparte este art\u00edculo si te ha gustado en las redes sociales.<\/p>\n<p>Saludos,<\/p>\n<p><strong>El Equipo de Blue Ark Solutions<\/strong><\/p>\n<p><span style=\"color: #003366;\"><strong><a style=\"color: #003366;\" href=\"http:\/\/bluearksolutions.com\" target=\"_blank\" rel=\"noopener noreferrer\">bluearksolutions.com<\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seguro te has preguntado m\u00e1s de una vez, \u00bfqu\u00e9 es m\u00e1s efectivo?, p\u00e1gina de\u00a0Facebook o p\u00e1gina web. Ambos son importantes en realidad pero unos han optado por sustituirlas. El caso m\u00e1s com\u00fan es que muchos prefieren la p\u00e1gina de Facebook. Que sea lo m\u00e1s com\u00fan, no significa que sea lo correcto, sin embargo debemos de &#8230; <a title=\"\u00bfP\u00e1gina de Facebook o P\u00e1gina Web?\" class=\"read-more\" href=\"https:\/\/bluearksolutions.com\/facebook-o-pagina-web\/\" aria-label=\"Leer m\u00e1s sobre \u00bfP\u00e1gina de Facebook o P\u00e1gina Web?\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,19,7,102],"tags":[352,271,353],"class_list":["post-550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blue-ark-solutions","category-business","category-sitios-web-blog","category-social-media","tag-crear-una-pagina-de-facebook","tag-crear-una-pagina-web","tag-pagina-de-facebook-o-pagina-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfP\u00e1gina de Facebook o P\u00e1gina Web? - Blue Ark Solutinos<\/title>\n<meta name=\"description\" content=\"Seguro te has preguntado m\u00e1s de una vez, \u00bfqu\u00e9 es m\u00e1s efectivo?, p\u00e1gina de Facebook o p\u00e1gina web. 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