{"id":392,"date":"2017-03-30T08:55:00","date_gmt":"2017-03-30T08:55:00","guid":{"rendered":"http:\/\/bluearksolutions.com\/?p=1943"},"modified":"2017-03-30T08:55:00","modified_gmt":"2017-03-30T08:55:00","slug":"sitio-web-para-el-rubro-industrial","status":"publish","type":"post","link":"https:\/\/bluearksolutions.com\/sitio-web-para-el-rubro-industrial\/","title":{"rendered":"El Mejor Sitio Web para el Rubro Industrial"},"content":{"rendered":"<p>Un<strong> sitio web<\/strong> para el rubro industrial debe de tener caracter\u00edsticas espec\u00edficas.<\/p>\n<p>Entre estas, debe de pertenecer a la estrategia para incrementar las ventas.<\/p>\n<p>De lo contrario, ser\u00e1 un sitio web como cualquier otro.<\/p>\n<p>Los sitios web comunes, no atraen usuarios y menos incrementan las ventas.<\/p>\n<p>Recordemos que un sitio web es parte fundamental de la estrategia de marketing.<\/p>\n<p>Por eso hoy veremos factores importantes para crear un sitio web para el rubro industrial.<\/p>\n<p>\u00a1Comencemos!<\/p>\n<h2>1. Un Sitio Web para El Rubro Industrial es Parte de una Estrategia B2B<\/h2>\n<p>Generalmente las industrias se enfocan en vender a empresas.<\/p>\n<p>A diferencia de las que se enfocan a productos de consumo masivo, el mercado de las empresas es m\u00e1s reducido.<\/p>\n<p>La estrategia B2B se debe de enfocar en intereses empresariales.<\/p>\n<p>Debemos de identificar la problem\u00e1tica que resuelve nuestro producto o servicio.<\/p>\n<p>Y esa debe de ser la primera informaci\u00f3n que debe de estar en nuestro sitio web.<\/p>\n<p>Una excelente estructura para la p\u00e1gina de inicio es:<\/p>\n<ul>\n<li>Impulsar los productos o servicios que trabajamos<\/li>\n<li>Impulsar los beneficios<\/li>\n<li>Tener un \u00e1rea de preguntas frecuentes<\/li>\n<li>El \u00e1rea de contacto a la mano<\/li>\n<li>Los n\u00fameros de tel\u00e9fono o correos electr\u00f3nicos automatizados para que nos puedan contactar f\u00e1cil y r\u00e1pido<\/li>\n<\/ul>\n<h2>\u00a02. Informaci\u00f3n de Valor para Empresas<\/h2>\n<p>Para esto es necesario desarrollar un blog.<\/p>\n<p>En el blog podemos desarrollar temas que sean de inter\u00e9s para el \u00e1rea espec\u00edfica de las empresas a las que apoyamos.<\/p>\n<p>Por ejemplo si estamos enfocados en servicios contables, debemos de enfocarnos en brindar consejos para una buena contabilidad.<\/p>\n<p>En esto tambi\u00e9n debemos de identificar problemas, y brindar soluciones.<\/p>\n<p>Para que todo sea efectivo, es necesario estar actualizando nuestro blog constantemente.<\/p>\n<h2>3. Dise\u00f1o Sencillo pero Efectivo<\/h2>\n<p>Es importante tener un dise\u00f1o con fondos blancos.<\/p>\n<p>Tambi\u00e9n se debe de tener una estructura en la que sea f\u00e1cil inter\u00e1ctuar\u00a0con todo el contenido.<\/p>\n<p>Podemos tomar las siguientes caracter\u00edsticas:<\/p>\n<ul>\n<li>Botones que impulsen al usuario a la acci\u00f3n, por ejemplo \u00abM\u00e1s Informaci\u00f3n\u00bb.<\/li>\n<li>Enlaces en las barras laterales del blog con informaci\u00f3n sobre nuestros productos.<\/li>\n<\/ul>\n<h3>Podr\u00eda Interesarte: <span style=\"color: #003366;\"><a style=\"color: #003366;\" href=\"http:\/\/bluearksolutions.com\/servicios-de-google-negocio\/\" target=\"_blank\" rel=\"noopener\">Servicios de Google para Tu Negocio<\/a><\/span><\/h3>\n<h2>4. Informaci\u00f3n Completa pero Resumida<\/h2>\n<p>Un sitio web debe de captar los datos de los usuarios que lo visitan.<\/p>\n<p>Pues es uno de los puentes m\u00e1s eficientes para trasladar clientes nuevos al departamento de ventas.<\/p>\n<p>Por eso en los textos de descripci\u00f3n de nuestros productos o servicios debemos de tomar en cuenta:<\/p>\n<ul>\n<li>Que sean cortos<\/li>\n<li>Que tengan la informaci\u00f3n necesaria<\/li>\n<li>Que Im\u00e1genes profesionales<\/li>\n<li>Que tengan un bot\u00f3n de \u00abContacto\u00bb para llevar al usuario al formulario de contacto<\/li>\n<li>Tener opciones de selecci\u00f3n m\u00faltiple en nuestro contacto, esto para segmentar mejor lo que desea el cliente<\/li>\n<\/ul>\n<h2>5. Implementar Elementos de Interacci\u00f3n<\/h2>\n<p>Los elementos de interacci\u00f3n directa ayudan para que el contacto sea m\u00e1s sencillo.<\/p>\n<p>Por ejemplo se pueden implementar:<\/p>\n<ul>\n<li>Enlaces de redes sociales<\/li>\n<li>Un chat para que se reciba informaci\u00f3n en tiempo real<\/li>\n<\/ul>\n<p>\u00bfNecesita un sitio web para la industria?<\/p>\n<p>Contacta con nosotros a info@bluearksolutions.com.<\/p>\n<p>Si este art\u00edculo te ha gustado puedes compartirlo en tus redes sociales.<\/p>\n<p>Saludos,<\/p>\n<p><strong>El Equipo de Blue Ark Solutions<\/strong><\/p>\n<p><strong><span style=\"color: #003366;\"><a style=\"color: #003366;\" href=\"http:\/\/bluearksolutions.com\/\" target=\"_blank\" rel=\"noopener\">bluearksolutions.com<\/a><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un sitio web para el rubro industrial debe de tener caracter\u00edsticas espec\u00edficas. Entre estas, debe de pertenecer a la estrategia para incrementar las ventas. De lo contrario, ser\u00e1 un sitio web como cualquier otro. Los sitios web comunes, no atraen usuarios y menos incrementan las ventas. Recordemos que un sitio web es parte fundamental de &#8230; <a title=\"El Mejor Sitio Web para el Rubro Industrial\" class=\"read-more\" href=\"https:\/\/bluearksolutions.com\/sitio-web-para-el-rubro-industrial\/\" aria-label=\"Leer m\u00e1s sobre El Mejor Sitio Web para el Rubro Industrial\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,19,64,10,9,11,4,7,28,6],"tags":[198,172,199],"class_list":["post-392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blue-ark-solutions","category-business","category-emprendimiento","category-empresa","category-marketing","category-negocios-blog","category-redes-sociales","category-sitios-web-blog","category-sitios-web-ecommerce-blog","category-mas-ventas","tag-pagina-web-en-guatemala","tag-precio-de-una-pagina-web","tag-sitios-web-para-industrias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Mejor Sitio Web para el Rubro Industrial - Blue Ark Solutions<\/title>\n<meta name=\"description\" content=\"Un sitio web para el rubro industrial debe de tener caracter\u00edsticas espec\u00edficas. 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