{"id":170,"date":"2016-11-07T06:34:56","date_gmt":"2016-11-07T06:34:56","guid":{"rendered":"http:\/\/bluearksolutions.com\/?p=628"},"modified":"2016-11-07T06:34:56","modified_gmt":"2016-11-07T06:34:56","slug":"un-sitio-web-completo","status":"publish","type":"post","link":"https:\/\/bluearksolutions.com\/un-sitio-web-completo\/","title":{"rendered":"C\u00f3mo Crear un Sitio Web Completo"},"content":{"rendered":"<p>Toda empresa requiere de <strong>un sitio web<\/strong>.<\/p>\n<p>Estas son algunas de las razones:<\/p>\n<ul>\n<li>Mostrar su trayectoria<\/li>\n<li>Tener un cat\u00e1logo de productos o servicios<\/li>\n<li>Un \u00e1rea de <em><strong>contacto directo con la empresa<\/strong><\/em><\/li>\n<\/ul>\n<p>Sin embargo un sitio web requiere de m\u00e1s para ser completo.<\/p>\n<p>Esto es lo que exactamente trataremos en este art\u00edculo.<\/p>\n<h1>1. Dise\u00f1o Completo de un Sitio Web<\/h1>\n<p>El dise\u00f1o es la parte <strong>gr\u00e1fica del sitio web<\/strong>.<\/p>\n<p>Este debe de ser lo m\u00e1s claro posible y no como un circo.<\/p>\n<p>Teniendo en cuenta esto debemos de buscar desarrollar:<\/p>\n<ul>\n<li>Fondos blancos<\/li>\n<li>Adaptable a m\u00f3viles<\/li>\n<li>\u00cdconos grandes<\/li>\n<li>Im\u00e1genes de alta calidad<\/li>\n<li>P\u00e1rrafos en forma de columnas<\/li>\n<\/ul>\n<p>Cada uno de los elementos del dise\u00f1o del sitio web debe de ser dise\u00f1ado en base al mercado objetivo.<\/p>\n<p>Esta es la raz\u00f3n por la que algunos sitios web tienen \u00e9xito y otros se quedan olvidados.<\/p>\n<p>Un estudio de <a href=\"http:\/\/google.com\" target=\"_blank\" rel=\"noopener\">Google<\/a> indica que 95% de sitios web con mal dise\u00f1o no generan confianza.<\/p>\n<p>Los detalles que hemos listado son los que nos ayudan a tener un dise\u00f1o que genere confianza.<\/p>\n<h1>2. Elementos de Marketing de un Sitio Web<\/h1>\n<p>Son peque\u00f1os detalles pero no debemos dejarlos pasar.<\/p>\n<p>Por ejemplo el <strong><a href=\"https:\/\/es.wikipedia.org\/wiki\/Favicon\" target=\"_blank\" rel=\"noopener\">Favicon<\/a><\/strong>.<\/p>\n<p>Este es el \u00edcono del sitio web que se muestra en la pesta\u00f1a del navegador.<\/p>\n<p>Este ayuda al visitante a identificar el sitio web cuando lo ha dejado en sus favoritos.<\/p>\n<p>En el historial de Chrome tambi\u00e9n aparecen los \u00edconos de los \u00faltimos sitios que has visitado.<\/p>\n<p>Esto probablemente atraiga m\u00e1s visitantes.<\/p>\n<p>Otro de los elementos b\u00e1sicos de un sitio web son:<\/p>\n<ul>\n<li>eBooks descargables<\/li>\n<li>Forma de contacto<\/li>\n<li>Botones de llamado a la acci\u00f3n<\/li>\n<\/ul>\n<p>Esto hace m\u00e1s referencia a elementos de marketing.<\/p>\n<p>Debes de implementar estos elementos para tener un sitio web apegado a una estrategia de marketing.<\/p>\n<h1>3.\u00a0La parte anal\u00edtica de un Sitio Web<\/h1>\n<p>Para esto es importante conocer la mejor herramienta, porque no solo es efectiva, es gratuita.<\/p>\n<p><a href=\"https:\/\/www.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener\"><strong>Google Analytics<\/strong><\/a><\/p>\n<p>Esta es una herramienta que nos permite:<\/p>\n<ul>\n<li>Medir las visitas<\/li>\n<li>Ver el tiempo de visita<\/li>\n<li>P\u00e1ginas m\u00e1s visitadas<\/li>\n<\/ul>\n<p>Cuando logramos medir estos factores sabremos si tenemos el contenido adecuado.<\/p>\n<p>De lo contrario es c\u00f3mo que caminar a ciegas.<\/p>\n<p>Porque no sabemos que tan efectivo est\u00e1 siendo nuestro sitio web.<\/p>\n<h1>4. SEO B\u00e1sico<\/h1>\n<p>\u00bfQu\u00e9 tanto sabes de SEO?<\/p>\n<p>No te preocupes, no es cosa del otro mundo, y no te compliques.<\/p>\n<p>Te dar\u00e9 un tip, crea tu sitio web en <em><strong>WordPress.org<\/strong><\/em> y utiliza <strong><em>YoastSeo<\/em><\/strong>, mientras otros pagan altos costos.<\/p>\n<p>Estas son las acciones que debes de tomar en cuenta y claro aplicar si trabajas con <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\"><em>WordPress.org<\/em><\/a>:<\/p>\n<ul>\n<li>Escribir textos en p\u00e1rrafos cortos y columnas<\/li>\n<li>Utilizar una palabra clave<\/li>\n<li>Cargar im\u00e1genes con descripci\u00f3n<\/li>\n<li>Tener un blog<\/li>\n<li>Escribir al menos 500 palabras en cada p\u00e1gina o art\u00edculo<\/li>\n<\/ul>\n<p>Esta es una tarea que requiere de mucha paciencia.<\/p>\n<p>Pero estoy seguro de que si comienzas hoy, en unos meses podr\u00e1s posicionar tu sitio.<\/p>\n<h1>5. \u00bfQu\u00e9 Plataforma Utilizar?<\/h1>\n<p>Existen miles de plataformas para crear<strong> un sitio web<\/strong>.<\/p>\n<p>Entre estas:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.wix.com\/\" target=\"_blank\" rel=\"noopener\">Wix<\/a><\/li>\n<li><a href=\"https:\/\/www.weebly.com\" target=\"_blank\" rel=\"noopener\">Weebly<\/a><\/li>\n<li><a href=\"https:\/\/es.squarespace.com\/\" target=\"_blank\" rel=\"noopener\">Squarespace<\/a><\/li>\n<\/ul>\n<p>Estas cuentan con plantillas pre-dise\u00f1adas.<\/p>\n<p>Sin embargo en precios pueden resultar bastante costosas.<\/p>\n<p>Por lo que mi recomendaci\u00f3n es que utilices <em><strong><a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress.org<\/a>.<\/strong><\/em><\/p>\n<p>Hasta el momento es el mejor gestor de contenido del mundo, por lo tanto utilizar wordpress.<\/p>\n<p>Si te ha gustado este art\u00edculo, \u00bfqu\u00e9 esperas?, comparte \ud83d\ude42<\/p>\n<p><strong>El Equipo de Blue Ark Solutions<\/strong><\/p>\n<p><a href=\"http:\/\/bluearksolutions.com\/\" target=\"_blank\" rel=\"noopener\"><strong>bluearksolutions.com<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toda empresa requiere de un sitio web. Estas son algunas de las razones: Mostrar su trayectoria Tener un cat\u00e1logo de productos o servicios Un \u00e1rea de contacto directo con la empresa Sin embargo un sitio web requiere de m\u00e1s para ser completo. Esto es lo que exactamente trataremos en este art\u00edculo. 1. Dise\u00f1o Completo de &#8230; <a title=\"C\u00f3mo Crear un Sitio Web Completo\" class=\"read-more\" href=\"https:\/\/bluearksolutions.com\/un-sitio-web-completo\/\" aria-label=\"Leer m\u00e1s sobre C\u00f3mo Crear un Sitio Web Completo\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,19,34,31,10,11,33,7,28,32],"tags":[35,37,36],"class_list":["post-170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blue-ark-solutions","category-business","category-diseno-web-blog","category-dominio","category-empresa","category-negocios-blog","category-seo-blog","category-sitios-web-blog","category-sitios-web-ecommerce-blog","category-web-hosting","tag-como-es-un-sitio-web","tag-crear-un-sitio-web-completo","tag-sitios-web-para-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Crear un Sitio Web Completo para Negocios - Blue Ark Solutions<\/title>\n<meta name=\"description\" content=\"Si necesitas crear un sitio web lo m\u00e1s completo posible para tu negocio, y darte conocer de una forma efectiva lee este art\u00edculo... 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