{"id":124,"date":"2016-11-28T01:22:30","date_gmt":"2016-11-28T01:22:30","guid":{"rendered":"http:\/\/bluearksolutions.com\/?p=753"},"modified":"2022-02-13T05:05:13","modified_gmt":"2022-02-13T05:05:13","slug":"branding","status":"publish","type":"post","link":"https:\/\/bluearksolutions.com\/branding\/","title":{"rendered":"\u00bfC\u00f3mo est\u00e1 tu Branding?"},"content":{"rendered":"<p>El <strong>branding<\/strong> son todas aquellas acciones que est\u00e1n apegadas a gestionar una marca, todos estos esfuerzos son para poder posicionar la marca en la mente del consumidor.<\/p>\n<p>\u00bfPero que debemos de hacer para comenzar a gestionar nuestra marca?<\/p>\n<p>En este art\u00edculo, te daremos algunos consejos, para que comiences a tomar acci\u00f3n, en cuanto al branding de tu marca.<\/p>\n<h2>1. Definamos Branding<\/h2>\n<p>Es una palabra de origen anglosaj\u00f3n, que hace referencia a todas las acciones que se toman, para poder gestionar la marca de una empresa.<\/p>\n<p>Lo que el branding trata de hacer, es de extender la marca en todo el mercado y posicionar la marca en la mente del consumidor.<\/p>\n<p>Para esto es importante, tener un conjunto de acciones que formen una estrategia.<\/p>\n<h2>2. Definamos la Estrategia<\/h2>\n<ul>\n<li>Valores de Marca: Tratemos de implementar una cultura en cuanto a estos valores, creando valores que est\u00e9n apegados a nuestra visi\u00f3n y misi\u00f3n, trata de que no sea tan largo, para que tus colaboradores lo puedan memorizar f\u00e1cilmente, y est\u00e9n sabidos todo el tiempo, del por qu\u00e9 est\u00e1n colaborando.<\/li>\n<li>Generar Credibilidad: Esto es lo m\u00e1s dif\u00edcil, pero se puede lograr, para esto es importante tener informaci\u00f3n clara y concisa para nuestros clientes, antes de vender, es importante informar y luego presentar una soluci\u00f3n.<\/li>\n<li>Generar Confianza: Para que conf\u00eden en nosotros, debemos de ofrecer lo que vamos a cumplir, de lo contrario, no generaremos confianza, para que nos puedan recomendar, cuando nosotros ya nos hemos ganado la confianza de algunos clientes, entonces nos recomendar\u00e1n.<\/li>\n<li>Identidad de Marca:\u00a0Debes de analizar, en base a tu visi\u00f3n y misi\u00f3n, que deseas que piense el consumidor, al conocer tu marca.<\/li>\n<li>Diferenciarte de la competencia: \u00bfQu\u00e9 te hace diferente de los dem\u00e1s?, si encuentras esa diferenciaci\u00f3n, debes de implementarla en tu servicio.<\/li>\n<\/ul>\n<h2>3. Crea un Logotipo<\/h2>\n<p>Esto no es una tarea f\u00e1cil, pero si vas a contratar a un dise\u00f1ador, es recomendable indicarle estos elementos para que haga tu dise\u00f1o:<\/p>\n<ul>\n<li>Qui\u00e9n es tu mercado objetivo<\/li>\n<li>Qui\u00e9n es tu competencia<\/li>\n<li>3 cosas que desees proyectar principalmente<\/li>\n<\/ul>\n<p>\u00bfTienes alguna experiencia en branding?<\/p>\n<p>Si este es el caso puedes comentarnos, y si este art\u00edculo te ha parecido \u00fatil, comp\u00e1rtelo en redes sociales.<\/p>\n<p>Atentamente,<\/p>\n<p><strong>El Equipo de Blue Ark Solutions<\/strong><\/p>\n<p><a href=\"http:\/\/bluearksolutions.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>bluearksolutions.com<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El branding son todas aquellas acciones que est\u00e1n apegadas a gestionar una marca, todos estos esfuerzos son para poder posicionar la marca en la mente del consumidor. \u00bfPero que debemos de hacer para comenzar a gestionar nuestra marca? En este art\u00edculo, te daremos algunos consejos, para que comiences a tomar acci\u00f3n, en cuanto al branding &#8230; <a title=\"\u00bfC\u00f3mo est\u00e1 tu Branding?\" class=\"read-more\" href=\"https:\/\/bluearksolutions.com\/branding\/\" aria-label=\"Leer m\u00e1s sobre \u00bfC\u00f3mo est\u00e1 tu Branding?\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10,9,11],"tags":[12],"class_list":["post-124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blue-ark-solutions","category-empresa","category-marketing","category-negocios-blog","tag-la-mejor-forma-de-hacer-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo est\u00e1 el Branding en Tu 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